Ep 101: Why This Ex-Soldier Bet His Savings on a Set Storage Company (Billy Morley, MD of Set-A-Side Storage)
Billy Morley joins Paul on this episode of the Buy and Build podcast to share his inspiring transition from army officer to Oxford MBA, and ultimately to entrepreneur through a self-funded ETA. Billy acquired Set-A-Side Storage, a business supporting the UK’s booming TV and film industry with storage and logistics for sets and props. He explains why he chose to go self-funded and self-acquired, how he got comfortable investing personal savings into the deal, and why owning the autonomy was non-negotiable. Billy also dives into the reality of raising debt, working with a broker, and stepping into operations with a strong existing team. A compelling episode for anyone considering ETA—especially those eyeing non-glamorous sectors with serious upside.