[Case Study] How To Beat Other Buyers & Do Due Diligence When Buying A Content Website with Robin
Buying a six-figure content website is NO joke. If you’re planning to do the same, listen to this episode to learn the INs and OUTs of buying a site. Today, I’m speaking with Robin, and he just spilled the beans on several strategies that he used when he bought a site. Robin was a we sort after surgeon, now turned online business owner and real estate investor. He chose to start buying and scaling online businesses so he could have more time freedom and ski more with his friends and family. He now focuses on building his online business portfolio and continues learning in the space. We had a wonderful conversation about his personal background and his reasons for buying an online business. How does he pull it off? (He has no idea how online businesses work and has no socials.) And how much time did he put into it? We also talked about his strategy for getting the business at a cheaper price. What are add backs and why can you fight them if you know how? What type of site did he buy, for how much, and what is the multiple? What is he going to do to grow it, and what are his next steps for the future? Finally, Robin shared some advice with anyone thinking of buying an online business. If you’re someone going on a path of buying an online business but you’re quite unsure on how to make decisions and formulate your own strategies, tune in to this episode, this might be the help that you need! Episode Highlights 02:13 What made Robin buy an online business? 12:06 What type of business model did Robin choose? 14:46 What is the most difficult aspect of purchasing a website? 20:01 What to look out for when dealing with sellers? 25:50 Robin’s experience with doing due diligence - Is it really hard? 35:20 What type of site did Robin buy, and for how much? 41:29 Next steps for Robin 44:00 Robin's advice for people who want to invest in online business About The Guest Robin was a we sort after surgeon, now turned online business owner and real estate investor. He chose to start buying and scaling online businesses so he could have more time freedom and ski more with his friends and family. He now focuses on building his online business portfolio and continues learning in the space. Resource Links ➥ Buying Online Businesses Website (https://buyingonlinebusinesses.com) ➥ Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) ➥ Sell your business to us here (https://www.buyingonlinebusinesses.co/sellyourbusiness) ➥ Get 1-1 voice note coaching with Jaryd (https://app.coachvox.com/profile/jaryd-krause) See omnystudio.com/listener for privacy information.