Why Email Marketing Is The Best ROI In Your Business with Kyle Stout
Email marketing may not be as flashy as social media or influencer marketing, but it still remains a highly effective marketing strategy for businesses. Why is no one talking about the fact that email marketing provides a high return on investment (ROI)? It's a good thing Kyle Stout joined me today to explore the power of email marketing and how it can help scale your business. Kyle is the founder of Elevate & Scale, a leading email marketing agency that helps direct-to-consumer brands unlock hidden revenue and put their sales on autopilot while spending $0 in extra ad spend. Kyle is an expert on leveraging email marketing to maximize revenue by improving customer retention, increasing average order value, and driving repeat purchases. We have talked about the best types of opt-ins you should be using. What do you email people as soon as they get on your list? How to sell early and add value? Why is it critical to understand your buyers’ journey and how to write the best copy that generates connection, trust, and sales? We also go over how many emails you should send to your list? What types of campaigns should you run and why? And how to increase customer retention, CLTV, and make your customers lives better just through email marketing. If you want to grow your business, catch this episode and discover Kyle’s winning email marketing strategies. Smash the ‘Play’ button to tune in now! Episode Highlights 03:00 What types of lead magnets are effective? 13:52 Why focus on your customers! 22:37 How to nurture and sell to increase revenue 30:52 Driving curiosity with subject lines 34:44 How regularly should you email your audience? 42:40 How to use email for customer retention Key Takeaways ➥ Kyle recommended that for eCommerce businesses, the most effective lead magnets are coupons and quizzes that provide personalized recommendations based on the results. On the other hand, for content websites, it’s best to use on-demand video training and a PDF documents. ➥ Understanding your customers allows you to create targeted, personalized and effective email campaigns. By analyzing their demographics, interests, preferences, and behaviors, you can tailor your messaging to resonate with them, and can increase your engagement and conversion. ➥ Once you have established trust with your audience, the importance of subject lines in your email campaigns may diminish. However, if you want to boost click-through rates, you can use short punch and curiosity-driven subject lines or incorporate recipients' names or emojis. It's important to avoid excessive use of exclamation points and capitalization, as it may come across as exaggerated to recipients. About The Guest Kyle Stout is the founder of Elevate & Scale, a leading email marketing agency that helps direct-to-consumer brands unlock hidden revenue and put their sales on autopilot while spending $0 in extra ad spend. Kyle is an expert on leveraging email marketing to maximize revenue by improving customer retention, increasing average order value, and driving repeat purchases. Kyle has over a decade of experience in digital marketing starting as a freelance copywriter where he honed his skills in brand storytelling and email marketing. Once he had developed a set of frameworks that worked consistently across different niches, he started Elevate & Scale specializing in email marketing for ecommerce businesses. Connect With Kyle Stout ➥ https://www.elevateandscale.com/ ➥ https://www.youtube.com/c/ElevateScale ➥ https://www.tiktok.com/@elevateandscale Resource Links ➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com ➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/ ➥ Sell your business to us here - https://www.buyingonlinebusinesses.co/sellyourbusiness ➥ Active Campaign (Email Software Provider) - https://bit.ly/3DCwYQH *This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site/posts at no additional cost to you. See omnystudio.com/listener for privacy information.