How the Sherwins go from user problem to product brief

Though we might want to believe that the product brief can be the one document that will tell us exactly what to build, the reality can be quite different. David and Mary Sherwin explain how the product brief can be a tool for alignment and consensus about what you’re going to build and what success looks like if you get it right. From their experience consulting and coaching product and service design teams, large and small, they’ve found that the most successful teams collaborate to make sure everyone is being honest about their assumptions.

Om Podcasten

By Design, a new podcast from the team at Abstract, explores the nuances and many steps in the product design process with a goal of highlighting all the work that design teams take on. Hosted by Josh Brewer, co-founder at Abstract, each episode focuses on a specific stage of the design lifecycle, with perspectives from some of the best leaders in design today. Listen in to hear more about how design teams work now and where design is headed in the future.