C-Suite Outlook 2025: Priorities for CMOs and CCOs
Learn what the C-Suite Outlook 2025 tells us about priorities for marketing and communications leaders. Nearly all marketing and communications leaders (95%) are already using AI, but there remain concerns about AI output quality and a lack of internal expertise. How can CMOs and CCOs continue to embrace AI in 2025, and what are the top priorities for these functional leaders? Join Denise Dahlhoff, PhD, and guest Ivan Pollard, Center Leader for Marketing & Communications at The Conference Board, to learn about CMO/CCO investment priorities for 2025, the role of AI in change management, and the continued importance of sustainability. (01:45) Global Perspectives on AI (02:25) AI Adoption and Usage Statistics (04:45) Marketing and Communication Investments (11:04) Internal Priorities and Change Management (14:11) External Pressure Factors (17:21) Skills for Future CMOs and CCOs (21:34) Sustainability and Regional Differences For more from The Conference Board: C-Suite Outlook 2025: Seizing the Future 2025: A Year In Preview Marketing & Communications Skills Needed to Win in 2025