CEOs Want Growth. What Can CMOs Do Differently?
Chief marketing officers (CMOs) are the growth engine for businesses, yet 50% of CEOs and CMOs don’t agree on success metrics. How can CMOs align with CEOs on expectations, speak the same language as CFOs, and drive revenue growth? Join Steve Odland and guest Denise Dahlhoff, PhD, Director of Marketing & Communications Research at The Conference Board, to discover where CEOs and CMOs differ on expectations, what metrics matter most, and how CMOs can communicate marketing's value to key stakeholders. (00:57) Understanding the Roles of CEO and CMO (03:55) The Critical CEO-CMO Relationship (05:15) Challenges in CEO and CMO Tenure (08:02) Expectations and Gaps Between CEOs and CMOs (12:23) Aligning Marketing with Financial Goals (16:40) Risk Management in Marketing Strategies (18:36) The Multi-constituency Approach in Corporations (21:12) Fostering Collaboration Across the C Suite For more from The Conference Board: CEOs Expectations of the CMO Reflecting on Cannes Lions 2024: Takeaways for CMOs Corporate Communications: Driving the Business Forward (Event)