2: "Strategy first, tactics later, brand always" with JP Hanson
Hot on the heels of our maiden podcast, we collar JP Hanson. He is the CEO and co-founder of Rouser, an international strategic consultancy firm headquartered in Stockholm, where he works making client brands better, not just bigger, and stresses that his singular goal is to build client profit. If this wasn’t enough, he contributes to outlets such as The Drum and the IPA’s EffWorks, and is increasingly delivering entertaining, no-nonsense talks across the globe, as well as being a qualified lawyer. The Rouser Manifesto, built on; ‘Strategy First, tactics Later. Brand Always’, is something we regularly dive and dip into at Gasp, so we are box-of-frogs excited that our kindred spirit is on the podcast. ///// JP Hanson: Twitter: @RouserJP The Rouser Manifesto: A Proposal for How to Get Marketing Back to the Boardroom The Drum His methods still matter – a response to ‘David Ogilvy must die’ The Halo Effect by Phil Rosenzweig How Brands Grow by Byron Sharp Eat Your Greens by Wiemer Snijders The Long and the Short of It by Les Binet & Peter Field Gasp: Gasp Agency Website Causing Mayhem. What Does it Take to Create a Great Advert? Strategy & Tactics /////