57: "Is advertising in danger of becoming a hobby for rich people's children?" with strategist Will Humphrey

This week we’ve laid bait of a pint and picture round to snare sharp thinker, pub quizzer and Strategy Director at Wunderman Thompson, Will Humphrey. A lifelong problem solver with experience across Advertising, PR, CRM and Digital, he’s devised award-winning strategies for the likes of O2, Budweiser, NatWest and Land Rover and is a huge advocate for mentoring junior folk in the industry. He talks to us on a treasure trove of topics including ad land as a walled garden, binding machines and nappies, asking Londoners to find Coventry on a map, empathy, educated guessing, planning from within, what’s special about Robbie Earnshaw, hippos, custard creams and lots more. You’d be a fool not to let us bend your ear ‘ere. ///// Follow Will on Twitter and Instagram Check out his blog Here's his advice for junior strategists/planners And keep an eye out for future Getting In & Getting On events Will proudly dedicates his episode to @sarahspoon, give her a follow too Will’s book recommendations are: The Silk Roads by Peter Frankopan  Saki, The Complete Short Stories by H. Munro   Viral Marketing: The Science of Sharing by Karen Nelson-Field  Homegoing by Yaa Gyasi  /////

Om Podcasten

Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY