Climate Crisis - Challenge and opportunity. Sustainability - a true disrupter of business - Mike Barry
There’s no doubt about it that whilst there’s a lot of talk, action and impetus behind the climate challenge we all face - from a scientific viewpoint, the fundamental truth is that the world is moving in the wrong direction and quickly.
To slow this dangerous trajectory and turn things around, there’s a lot to do - it’s going to take some serious disruption, and there’s absolutely no room for any corporate ‘greenwash’.
Mike shares his passion, expertise and experience discussing the profound and fundamental shifts that need to happen to really bring about effective and very necessary change. The elephant in the room is consumption and the fundamental relationship we have with ‘stuff’. We’re going to need total behaviour change. Mike shares the three questions he’s looking for from businesses who are committed to driving change and what he did at M&S to build sustainability into the heart of everything they do. Answering one or two of the questions - just isn’t enough - All three questions need to be answered. Tune in to ask those questions of your own business.
Can Marketing Save the Planet?
It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action.
Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem.
In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may.
In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer.