Sustainability and 'authentic' storytelling... an inextricable link

A story in the right hands can change the way the world thinks - hence why, In this episode we're joined by storyteller extraordinaire, Jeremy Connell-Waite, who as Global Communications Designer at IBM, helps purpose-driven brands to tell more meaningful stories that impact people, profits and the planet.  Tune in as we discuss purpose, greenwashing, getting the story straight, what matters to audiences, what matters to brands, who's getting it right and why marketers are perfectly positioned to drive positive change in the world. A passionate environmentalist and force for addressing climate change, Jeremy is also a European leader for Al Gore’s Climate Reality Project. He's written four books around 'story' and has worked with brands such as Facebook, Twitter, Salesforce and Adobe.   For more information about Jeremy, we urge you to take a look at his site Good Humans, Technology and Climate Change . Enjoy the podcast - and any comments, questions, ideas, suggestions… get in touch. Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

Om Podcasten

Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. As marketers and business leaders developing and marketing products and services, we need to recognise that we’re part of the problem. In an age of growing authenticity and consumer demands for more transparency, it is more important than ever for brands to communicate their responsible and sustainable practices, to stand up for causes they’re passionate about and importantly, follow through on the promises they may. In our view, there’s no one better placed to effect change, align with and influence customers and drive hope for a better, more sustainable future, than an 'educated and aware', responsible marketer.