Olivier Geynot: DICE's mission to get people out more
Ending season 5 of the podcast is a guest that I have wanted to get on the show for such a long time, and we finally made it happen! Olivier started his career in marketing, working in senior roles at global consumer brands including, O2, Vueling and Lucky Strike. However, his passion for music, and a firm belief that it is a powerful way to connect brands with their audience, saw him place music at the core of the marketing strategy for those brands. From that point his career would connect more and more with the music industry, then creating his own agency, Ibiza Essentials, and later on providing senior consultancy to notable music brands, including Beatport and Brunch Electronik, advising on brand partnerships, sponsorship and international business development. Olivier is now the director of music partnerships at leading ticketing and event discovery platform, DICE. In this conversation we take a deep dive into his exciting career so far as well as how DICE is changing the game in ticketing whilst helping build artist’s fanbases and allowing music enthusiasts to discover more of the gigs that they’ll love. To learns more about DICE, head here: https://dice.fm/