From $0 To $360M In 4 Years... At 25 Years Old! w/ Tara Bosch
Tara Bosch founded SmartSweets at the age of 21, and sold it 4 years later for $360M. She had a very strong vision and scaled quickly, reaching $125M in sales in just her fourth year in business. What a story, right? Tara is keynoting The Capitalism Conference this year, so I wanted to sit down with her to break down how she turned SmartSweets into a household name. This is one of the best case studies I’ve ever seen in how to build a huge brand by building a raving fanbase. Want to join us at The Capitalism Conference at Austin, TX on April 2024? Get on the waitlist today at: https://Capitalism.com/CapCon To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at: http://www.Capitalism.com/Million Timestamps: (0:00) - Introduction (2:00) - Building And Growing SmartSweets (3:50) - Life After Tara’s Exit (6:30) - Getting Past The First Year (9:28) - How To Build A Radical Fan Base (16:00) - Establishing Your Massive Vision (19:00) - Raising Capital (22:00) - Finding Mentors And Advisors (25:00) - Funding Inventory With Debt Capital (28:00) - Hiring The Right People For Scale (32:00) - Scaling SmartSweets (38:00) - Authenticity Wins (40:00) - Visualizing Success