Tero Isokauppila: Amazon's #1 Coffee Seller Shares His Secrets
Tero Isokauppila shares his journey going from $1 million to over $50 million in revenue with Four Sigmatic. He talks about bootstrapping the company, working for 2.5 years without taking a salary, and the key strategies that helped him grow. Tero gives advice on building the first 100 raving fans, focusing on product-market fit early on, preparing for retail expansion, and more. To join us at the next CapCon visit: http://www.Capitalism.com/CapCon To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at: http://www.Capitalism.com/Million Resources mentioned in this episode: Four Sigmatic: https://www.foursigmatic.com/ Blue Ocean Strategy book: https://www.blueoceanstrategy.com/books/blue-ocean-strategy-2/ Rep Lo: https://www.replo.app/ Timestamps: (2:00) - How Tero Made His Money (6:14) - Sharing Revenue With Early Employees (8:29) - The Tim Ferriss Effect (15:00) - Scaling Four Sigmatic (19:30) - Tero’s New Venture (21:15 )- The Blue Ocean Strategy (27:00) - How Tero Would Launch In 2024 (33:00) - Getting 100 True Fans (43:00) - Standing Against Something (53:00) - The Power Of Saying No