Why Most Dealers Fail at Lead Follow-Up—And How Tech Closes the Gap | Industry Spotlight
Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market. Today, Sam sits down with Yuriy Demidko, Chief Information Officer at DPFox; and Matthew Muilenburg, Chief Product Officer at Impel. This episode of the Car Dealership Guy Podcast is brought to you by Impel. Impel AI - Impel AI helps you drive loyalty with proactive, personalized service outreach that scales seamlessly. From service milestones to recall alerts and tailored incentives, Impel makes service outreach feel more like a concierge service than marketing. With AI-powered service scheduling via text and email, your team can stop managing calendars and focus on delivering exceptional customer experiences. Future-proof your service drive today @ https://carguymedia.com/41G1unN Need help finding top automotive talent? Get started here: https://www.cdgrecruiting.com/ Interested in advertising with Car Dealership Guy? Drop us a line here: https://cdgpartner.com Interested in being considered as a guest on the podcast? Add your name here: https://bit.ly/3Suismu Topics: 00:30 Biggest challenges with internet leads? 01:09 How does AI impact engagement? 07:24 What is generative AI? 10:06 How to implement AI dealerships? 21:19 AI's financial impact on dealers? 23:38 Why is data crucial for AI? 26:01 Why clean customer data matters? 27:21 How AI personalizes customer interactions? 35:41 AI's operational impact on dealers? Check out Car Dealership Guy’s stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ x.com/GuyDealership Instagram ➤ instagram.com/cardealershipguy/ TikTok ➤ tiktok.com/@guydealership LinkedIn ➤ linkedin.com/company/cardealershipguy Threads ➤ threads.net/@cardealershipguy Facebook ➤ facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.