The Sustainable Future of Coffee | Bob Fish & Michelle Fish

The coffee industry is indeed one of the most thriving in the world, but it has a darker and rarely discussed aspect: the plight of its farmers. They constantly face low commodity prices and get little to no support, making them highly exploited by middlemen and at risk of climate change. Bob Fish and Michelle Fish share what they are doing to salvage the coffee industry through their business, Biggby Coffee. Joining Corinna Bellizzi, the couple shares how their direct-buying model guarantees coffee farmers fair prices and helps promote regenerative farming practices. Bob and Michelle also emphasize the importance of building emotional connections between consumers and producers through their Full Circle Program.Message From Bob:My name is Bob Fish. My wife Michelle and I are on a journey to discover and unite us with the lands and the people that make this unbelievably great and natural product that we all love. We will examine and verify that what we are consuming is being produced in a humane, sustainable, and quality matter. We invite you to be right there with us as we meet the families and learn their names and their stories. Together, we will explore what it means to be on our ”One BIGG Island in Space”… oneness without boundaries.About Guests:Michelle Fish began her life as part of a family that lived in many places in the United States and Europe. By the age of 17, when she started college at Michigan State University, she had moved 13 times. She put herself through MSU by working at a local family style pancake house restaurant. By the time she graduated, she was the General Manger of that restaurant and two years later, after helping them grow from one to four locations, she owned the third one. Michelle took a year off and created with co-founder Mike McFall the concept BIGGBY COFFEE. They started with one location in 1995, added a second in 1997, and started franchising in 1999. Today, they are 100% franchised and have 408 units open in Michigan, Ohio, Indiana, Illinois, Wisconsin, Kentucky, Tennessee, Georgia, Virginia, North Carolina, South Carolina, Florida and Idaho.Bob Fish and his wife Michelle are travelling the world in search of coffee farms and farmers that are taking exceptional care of their people and the planet. Their goal is that 50% of the 2,000,000 pounds of coffee that BIGGBY COFFEE sells in a year will be farm direct by 2013. The couple tells the stories of those farmers and their journeys in a blog: ONEBIGGISLANDINSPACE.comGuest LinkedIn: https://www.linkedin.com/in/biggbybob/Guest Website: https://www.biggby.com/https://www.onebiggislandinspace.com/Guest Social: https://www.youtube.com/watch?v=y_guvQGVUpohttps://www.facebook.com/BiggbyCoffee.Bhappyhttps://www.instagram.com/biggbycoffee/JOIN OUR CIRCLE. BUILD A GREENER FUTURE: 🌴 Subscribe to our newsletter, and we'll plant a tree in your honor! https://circleb.co🌲 Subscribe and rate us wherever you listen, and we'll plant another tree 🌳 Shop our cause-before-commerce store and support earth-first charities through our partnership with 1% For The Planet.Follow us on social media:YouTube: https://www.youtube.com/c/caremorebebetter TikTok: https://tiktok.com/@caremorebebetter and https://tiktok.com/@circleb.coInstagram: https://www.instagram.com/CareMore.BeBetter/ Facebook: https://www.facebook.com/CareMoreBeBetter LinkedIn: https://www.linkedin.com/company/care-more-be-better

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Care More Be Better, invites you to care more so we can create a better world together. We amplify the voices of environmentalists, activists, scientists, and leading experts who seek to make the world a better place. We share actionable insights and tools so you can make a measurable difference each day. Over the course of more than 230 episodes, you'll hear from inspired individuals, ecologically responsible entrepreneurs, and conscious companies from diverse communities and backgrounds. Listen for free on Apple Podcasts, Spotify, Amazon Music, Audible, on our website, and on most major podcast platforms.Notable guests include: Jean-Michel Cousteau, Paul Hawken, Nina Simons, Dr. Wallace J. Nichols, Captain Liz Clark, Nana Aba Anamoah, Dr. William Li, Miyoko Schinner, John Roulac, Chef Babette Davis, Kelly Reyerson (@glyphosategirl), Starhawk, Donna Grantis and many more. These global change agents and activists create positive impacts and encourage us to think globally while also acting locally. Inspired by Paul Hawken’s aspirational book Regeneration - Ending The Climate Crisis In One Generation, and the late Dr. Wallace J. Nichols' Blue Mind Movement, this show aims to create a realistic roadmap to build a better future. As Paul Hawken simply states: “Global warming is not a science problem. It’s a human problem.” On this journey, you'll become the person you aspire to be by remaining curious, thinking deeply, and listening intently while looking inward. You'll discover your internal wisdom and learn to listen to your inner voice to receive the gifts nature provides fully. Tune in to understand the most important issues that affect us all.Hear experiences from the front lines of social policies and political struggles.Feel enlightened by conversations about health, wellness, and mindfulness.Discover valuable entrepreneurship and business strategies. Hone your communication and leadership skills.Become part of the regeneration nation by expanding your knowledge of agriculture, social systems, and help us build a more circular and just economy. As a community, we aim to evolve our understanding of social impact, sustainability, and regenerative, circular living to create a healthier and more just world. The stories we tell will get you thinking about how to secure the future for the human race and all Earth's inhabitants - from how you can build positive change in your local community, to how you might broaden your reach and impact globally.About Our Host: A natural products industry executive, Corinna Bellizzi helped develop and grow several responsible, sustainable nutrition brands including: Nordic Naturals and ORLO Nutrition. With these achievements and experience, Corinna went back to school to earn her MBA, graduating at the top of her class at Santa Clara University, and is now pursuing her PhD at the intersection of Sustainability, Education and Nutrition at Prescott College. Her colorful career and exceptional experiences fill this show with life-changing conversations and insights you're sure to benefit from. Beyond elevating business ventures and earning massive profits, she exemplifies how to deliver genuine value, achieve bigger things, and pursue significant positive change. Care More Be Better is available on Apple Podcasts, Spotify, Amazon Music, Audible, our website and most major podcast platforms. JOIN OUR CIRCLE. BUILD A GREENER FUTURE! https://caremorebebetter.com When you join our email list, we plant a tree with the help of ForestPlanet! Remember, our aim with Care More Be Better is to help you use less, waste less, and live more! Engage with us on Instagram, Facebook, and TikTok!