The Importance Of and Strategies For Self Promotion
Note: I hooked up the Shure mic wrong LOL this NOT an accurate sound quality, it is however the quality of a MacBook Air hahahaha Marketing Talk: Learn - Grow - Thrive Podcast Link https://lnk.bio/stephdennis We are written, produced, hosted and edited by Stephanie Dennis You’re awesome!! Go be your amazing self today!!! Notes: Most of us are not comfortable with self-promotion That said, most of us do indeed need to leverage this skill Whether in the workplace, for a business, or podcast, or social channels, etc. Definition: Dictionary.com The action of promoting or publicizing oneself What self-promotion is not? Bragging Huge difference between hey we made a new podcast episode vs we have the best podcast ever Why is self-promotion important in our careers? AKA benefits to doing it Promotion opportunities Credibility Personal branding Builds confidence Professional (and probably personal) growth Gives you a leg up AKA a competitive edge Career or job satisfaction Build/rebuild your reputation Increase visibility Networking Career development Recognition Develop leadership skills Help overcome gender and/or diversity biases Increased motivation Puts your achievements center stage Proves your value Sets you up to be seen as a SME Puts you in a position to take control of your career Lead by example (fosters culture and can share other people's achievements too) Tips/tools/techniques and resources Be real and authentic Set goals Estbalish your version of EVP (employer value proposition) so EVP - employee value prop (AKA unique selling prop, AKA why you're a badass) Start with what you know (current role, skills, knowledge Network Create a personal brand (portfolio if it applies) Leverage social platforms Seek feedback from team and others Create a website Design on brand (Canva, adobe) Create content Become a speaker Refine your storytelling skills (people relate to stories) Apply for awards Get your read on Leverage online courses Seek out a mentor Don't list: Be fake Lie/embellish Be arrogant Be selfish Dismiss ethical issues Ignore feedback Over so it Be greedy Put all your eggs in the self-promotion basket