The New Rules of Influence

Have you ever been told you need more “executive presence” to succeed without any guidelines on how to do this? You are not alone. Lida Citroën, CEO and founder of LIDA360, award-winning branding and reputation management expert, and author of The New Rules of Influence, created a new model to help you focus your message, be heard, and expand your influence – with authenticity. In this CareerCast, Lida shared her accessible approach, specific strategies, and actionable steps to help you advance in your current role, make a career pivot, or grow an entrepreneurial venture. Join us for a fresh perspective on influence that will transform the way you navigate your career and life.

Om Podcasten

Chicago Booth believes in life-long career development to help you maintain your professional edge. Through CareerCast, an online, audio recording series, we give alumni and students the chance to hear experts discuss topics such as crafting your story, making an industry or function change, managing employees, taking the entrepreneurial plunge and more. Because these talks are available online, you can access them anytime, anywhere and as often as you want. You will have the opportunity to submit questions to the speaker in advance of the broadcast. Then check in the third Friday of each month to listen to the interview. For 24 hours after the broadcast, you can submit follow-up questions. We’ve created a CareerCast webpage for each broadcast where you can get more information about that month’s topic. The page will feature useful links to tools, books, articles and first-hand stories.