From Planning to Profit: Using TikTok to Boost Sales for DTC Brands with Bianca Wilmott of Plann

TikTok is important to direct-to-consumer (DTC) brands because it allows them to showcase products, create engaging content and advertise to a wider audience. Three key takeaways: TikTok offers unique opportunities for brands to connect with customers in a fun and engaging way. DTC brands can utilize TikTok advertising options to drive traffic to their website or e-commerce platform. Incorporating social media planning tools like Plann can help DTC brands create a consistent content calendar and track their social media performance.

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Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it. Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!