How To Nail The Fundamentals of Influencer Marketing, with Brad Hoos

Brad Hoos is CEO of The Outloud Group, a leading influencer marketing agency that works with brands like Care/Of, Keeps, KiwiCo and more. He is also the Founder of MuskOx, and DTC apparel brand. And after working with hundreds of innovative online brands, he is an expert at creating a scalable strategy to leverage influencer marketing. In this convo, we get into the details of how he creates the strategy and execution of his influencer campaigns: - What are the fundamentals that marketers should understand about influencers? - The cost structure of an influencer campaign, and how to get the highest ROI possible - What leads to an influencer campaign performing well vs poorly?

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Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it. Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!