How To Personalize An eCommerce Experience To Actually Generate More Leads & Sales, with Eric Melchor of Optimonk

Eric Melchor is the Personalization Ambassador at Optimonk, helping brands build personalized experiences. Optimonk helps eCommerce brands improve the end-to-end shopping experience and build customer lifetime value with personalization. Personalization has a direct tie to increased revenue and increased sales. Customers want to receive personalized experiences, yet marketers struggle to deliver on the promise of a personalized shopping experience. Eric is deep in the personalization of eCommerce marketing strategies, and shares how brands can increase their opt in rate, implement a personalization strategy, and plan for the changing marketing landscape in light of consumer privacy restrictions.

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Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it. Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!