How To Scale A 4th Generation Family Business Into a DTC Lingerie Brand with Anne Zuckerman
Anne Zuckerman is the President of Edith's, Inc, a company developed as an extension of a retail business. After her mother's passing, Anne, with the help of an engineer, developed and got the patent for Bezi Bra Discs, an intimate accessory to camouflage protrusion. Anne and her company Edith's, own the patent as well as the molds for Bezi Bra Discs, which are manufactured in the US and sold throughout the US both wholesale as well as retail direct to consumer.