The New Tactic Empowers Jordan West Scales His Clothing Brand on Autopilot

Jordan West is co-founder of Little & Lively, a children’s clothing brand that is one of the leading baby brands in Canada. And as Founder of ecommerce agency upGrowth Commerce, Jordan is on the bleeding edge of digital marketing strategies. With acquisition costs rising, Jordan has uncovered a new strategy – Google’s Performance Max. This was a fascinating gem to discuss, as it leverages so many data points that Google has on consumers.

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Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it. Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!