Building a Content Performance Culture

Content marketing can't succeed in every company without the right perspective and support. Content marketing strategist/consultant Christoph Trappe of AuthenticStorytelling.net explains what a content performance culture looks like and how to build it.

Om Podcasten

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]