Episode 23: When Marketing Meets the Existential Crisis

I've spoken a lot about how emotion plays into content, both in this podcast and generally in my writing. But there's another way to think about your approach to creating successful content, and that's by creating ego-bait. Tune in to discover how to create content that appeals to people's sense of identity (prompting them to share!).

Om Podcasten

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]