Episode 3: How Emotional Marketing Strategies Built a Nonprofit's Brand Community

Gayane Margaryan, digital marketing manager for African Wildlife Foundation, reveals how emotional marketing strategies keep audiences engaged.

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Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]