How to Speak to Your Target Audience Through Content

Figuring out exactly who you want to reach with your content is the first step to effectively reaching your audience, building relationships, and ultimately selling your product or service. Shondell Varcianna shares tips on targeting, segmenting, and creating content that speaks to the people who matter to your brand.

Om Podcasten

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]