Overcoming Content Budget Pushback by Addressing ROI

It's very common to get budget-related pushback on your content marketing strategy. That's why Taylor Jones came on the show to talk about how to speak the language of execs and address their concerns in the context of ROI.

Om Podcasten

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]