Overcoming Silos to Get Content Approval

Countless companies have departments that are siloed; they don't communicate as often or as well as they should. This can present a tough obstacle when you need buy-in for a content strategy. Laurel Miltner of Orbit Media walks through how she's managed to get approval at previous organizations despite the siloed structure.    

Om Podcasten

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]