The ROI of Long-Form Content

Long-form content can show your expertise on a topic, and help you elevate your ROI by generating more leads. Content strategist and SEO copywriter Chima Mmeje breaks down the importance of long-form content, why incorporating emotion into your content is so crucial, her keyword research strategies, and so much more. 

Om Podcasten

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]