Unearthing Your Content’s ROI Through Google Analytics

Are you new to tracking your marketing efforts in Google Analytics, or are you not sure you're taking full advantage of the tool? Kyle Akerman provides useful tips on how to get clean data and actionable insights that can help you adjust your marketing strategy.

Om Podcasten

Want to get buy-in for your content marketing strategy? Looking for ways to better track your ROI? Join Fractl Marketing Director Amanda Milligan as she interviews top marketing experts to unveil the answers to one of the toughest questions in our industry: How do we prove the value of our work? [This podcast was formerly Ask Amanda About Marketing. In these earlier episodes, you can listen to answers to some of the most common digital marketing questions!]