Identity graph: the new customer 360
What’s the best way to get to know your customers? For most companies the solution is creating a 360 profile using data integration, data warehouse, master data management, and a slew of marketing tools. But there is another option: the Identity Graph. Join Tim, Juan, and guests Michael Murray and Bret Harper of Wunderman Thompson Data for a look at how and why Identity Graphs are disrupting the company-customer relationship. In this episode, we’ll discuss what an identity graph is and why you need one, why graph technology is a game changer for understanding customers, and the true identity of St. Patrick and what he might buy if he were alive today.