S10.E2. Joy van Baren. The Unusual Way of Doing Business.
In order to face change straight up you can’t do things the usual way. You need a new, unusual approach to doing business. In this conversation with Joy van Baren, the Growth Acceleration Director at Ordina, we discuss the importance of the right mindset, the new way of looking at risk as a risk of missed opportunity. We investigate how important is brutal honesty to stay innovative and how to create a safe place for it. We also wonder what the success rate is for innovative projects.