Episode 34 - Wendy Hamilton Explains How Video is the Key to Customer Education

In this episode, we talk with Wendy Hamilton of TechSmith.  TechSmith creates products that you probably already know and love, because their easy-to-use tools help anyone create great video without needing strong video production skills at first.  Listen in and hear how we as Customer Education Professionals can and should embrace video and build content that truly helps our customers – particularly in times where reaching out with On-Demand content is more important than ever!

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CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.