Episode 56 - Michael Harnum from @ESGsuccess Tells Us Why Customer Education and Customer Success are Really the Same Business and Walks Us Through a Maturity Model for Both
Photo by Lance Grandahl – Two become one. (or one becomes two?) On this episode of CELab we continue both our CEO Series and Customer Success Series as Michael Harnum, CEO of ESG Success, walks us through his journey to Customer Success as a Service. Typically, Education Services used to be standalone activities where customers would consume training credits, but that approach often left customers without access to proper training and providers with revenue recognition issues. In a world of SaaS software where training is a constant activity, that doesn’t cut it for most businesses anymore. (more…)