Episode 63 - 2021 State of Customer Education Industry: TSIA & Thought Industries Reports

Photo by Frank Busch on Unsplash A key part of CELab’s role in the Customer Education Community is to keep you updated on the research and reports coming out of the Customer Education world, especially when they address the state of our industry. This episode covers two great reports: TSIA’s 2021 State of Education Services and Thought Industries’ 2021 State of Customer Education. We like these reports because they come at the research from different angles, whether it’s a third party like TSIA, the Technology Services Industry Association, coming at things from a more independent perspective, or a Customer Education company like Thought Industries who can combine third-party reporting with their own customers’ trends. (more…)

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CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.