Episode 65 - Customer Education Hiring and Team Structure - Revisited!

Photo by Tim Mossholder on Unsplash Who should I hire for my customer education team? This isn’t a new question. In fact, we first covered this topic on the show – if you can believe it – nearly three years ago! But there’s been new research in this area, and the market has changed quite a bit in that time. We’re seeing more new customer education teams form than ever before, and the people hiring for those roles are all asking who they should hire. (more…)

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CELab is the Customer Education Lab for Innovative Customer Success, Enablement, and Marketing Teams. Our mission is to explore how to build Customer Education programs, experiment with new approaches, and exterminate the myths and bad advice that stop growth dead in its tracks.