118. Tu-Hien Le on Creating the Solution to Breast Pump Discomfort, Showing up Consistently, and Leveraging a Grassroots Marketing Strategy

In this episode, you'll hear from Tu-Hien Le, founder of BeauGen Breast Pump Cushion, an idea that started in her dining room to now a 7-figure e-commerce business. Tu-Hien shares her experience with pumping and how it inspired her to find specific solutions for discomfort while pumping You'll hear what creating the initial prototype looked like and why customer development was the most important part. Tu-Hien discusses why it’s more important to incorporate a feedback loop rather than creating a perfect product on the first try, and how e-commerce has changed dramatically since BeauGen’s inception. Tu-Hien walks us through her social media and go-to-market strategy, including her digital acquisition of customers. Connect with Tu-Hien: IG: https://www.instagram.com/tuhien.le/ Beaugen IG: https://www.instagram.com/beaugenmom/ This episode is sponsored by The Club, a Quarterly box and digital monthly community to help you level up and leadership and life. Learn more today at join.theceoschool.co/theclub Follow @ceoschool on Instagram for inspiration and exclusive behind-the-scenes you won’t find anywhere else. If you've enjoyed today's episode, please leave us a five star rating telling us what you enjoy the most. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Om Podcasten

Less than 2% of female founders ever break 1M in revenue. We’re on a mission to change that. Welcome to CEO School. I'm your host, Suneera Madhani, and each week, you’ll learn from incredible mentors who’ve made it to the 2% club and women well on their way. But first, a few class rules. Grab your seat because we’re here to get sh*t done. We’re one team, one dream. And we believe that we deserve to have it all because nothing bad happens when women make more money. You’re a real business now. Class is officially in session.