Is Accounting Boring?

Several years ago, I'll never forget when a tax partner with a Top 10 accounting firm started talking about one of his favorite books. He described the book's three pillars - marketing, production, and accounting.I smiled because I knew the title he was talking about - In The Black by Allen Bostrom.A few weeks prior to this episode the marketing team for this book's co-author reached out to ask if they could be on the show. The answer was a resounding yes.Roger Knecht is the President of Univ...

Om Podcasten

The CFO Bookshelf weekly podcast is geared toward global financial leaders who are serious about lifelong learning and reading widely.The show's 200-plus podcast catalog features well-known authors who are experts in finance, pricing, marketing, sales, operations, organizational health, and leadership.Episodes are released weekly, and the host responds to every message he gets about the shows on LinkedIn.