Pricing Strategy vs. Pricing Tactics

Many pricing books are heavy in ideas, abstractions, and behavioral science mind-shifting. Others are focused merely on simple tactics.Jean-Manual Izaret's (JMI) book, Game Changer, fills a void by showing readers and pricing practitioners how to approach pricing strategically through cleverly designed frameworks and thought-provoking questions.This conversation starts with who should read this book and why a cover-to-cover reading is unnecessary. Other topics include:Ford's greatest insightT...

Om Podcasten

The CFO Bookshelf weekly podcast is geared toward global financial leaders who are serious about lifelong learning and reading widely.The show's 200-plus podcast catalog features well-known authors who are experts in finance, pricing, marketing, sales, operations, organizational health, and leadership.Episodes are released weekly, and the host responds to every message he gets about the shows on LinkedIn.