The Subscription Economy for Professional Firms
The subscription economy is alive and well for products-based businesses and the software industry. But how about professional services firms? Does the subscription model apply to accountants, lawyers, consultants, marketers, and other professionals?Ron Baker founded VeraSage Institute, the leading think tank dedicated to teaching value pricing to professionals worldwide. He's the co-host of The Soul of Enterprise podcast, and he's the author of numerous books, including his newest title, Tim...