True Profit

Confessions of a Pricing Man is easily the best book ever written on this topic.The author is Hermann Simon, the Chairman of Simon-Kucher. He's also one of this generation's most prolific business thinkers, whose writing parallels Peter Drucker's.In this conversation, our topic is Hermann's 2021 book, True Profit. Topics include profit maximization, the reason why pricing as a profit lever trumps volume increases or cost reductions, and the differences between profit and free cash flow.

Om Podcasten

The CFO Bookshelf weekly podcast is geared toward global financial leaders who are serious about lifelong learning and reading widely.The show's 200-plus podcast catalog features well-known authors who are experts in finance, pricing, marketing, sales, operations, organizational health, and leadership.Episodes are released weekly, and the host responds to every message he gets about the shows on LinkedIn.