#3 Inside FIIT: The No. 1 fitness app, with Finance Director Kerry McClelland

Moving from capital markets into the app industry, Kerry McClelland is building the finance function at Fiit, the most popular fitness software in the app store. She explains why killing Fiit's free trial was one of the best business decisions ever, which key metrics to focus on in a fast-growing company – and why those are more complex than most people think.

Om Podcasten

CFO Yeah! brings you up close with finance leaders in the world's most exciting, fastest-growing companies. In this podcast, you meet CFOs who believe that finance is another key driver for growth - just as vital as sales and marketing. We explore the changing nature of the CFO role, what makes finance teams successful, and how finance can be an effective business partner for growth. CFO Connect is a global community and resource hub for finance leaders, created by Spendesk.