#37 From Tech CFO to SaaS Founder with Rose Punkunus of Sudozi

“During the seed round, it's a lot about the story you tell, and your market conditions. How is our software going to fit into the trends that are happening outside? It’s about telling your founder's story, what you believe in.”After working as the Head of Global Pricing at Uber, where she managed weekly budgets approaching millions of dollars, Rose Punkunus worked as CFO for several tech startups. There, she encountered the same issue many times: although she and her teams needed technology to accelerate their work, the only tools available were costly, enterprise offers.So she created her own: Sudozi.In this episode of the CFO Yeah! podcast, we discussed her experiences moving from large companies and finance-specific positions to founding her own business from scratch. She shares her insights on securing seed funding, working towards growth, and how CFOs can communicate more effectively to their teams.

Om Podcasten

CFO Yeah! brings you up close with finance leaders in the world's most exciting, fastest-growing companies. In this podcast, you meet CFOs who believe that finance is another key driver for growth - just as vital as sales and marketing. We explore the changing nature of the CFO role, what makes finance teams successful, and how finance can be an effective business partner for growth. CFO Connect is a global community and resource hub for finance leaders, created by Spendesk.