Episode 316 - Richard Pay, Uniform & Melissa Knight, Chaos - Rebranding Chaos

Chaos Group is no more; long live Chaos! In this week’s podcast, Richard Pay from design agency Uniform and Chaos’ own Melissa Knight talk us through the year-long process of reinvigorating the computer graphics company’s presence to reflect the increasing diversity of its products and customers.  Rich explains why a brand is far more than just a logo, and how Uniform has united Chaos’ previously fragmented elements into a more cohesive and colorful whole. Melissa also talks about the advantages of simply being called Chaos, the huge amount of work that went into the rebrand—and reveals a planetary secret hidden in the new logo.

Om Podcasten

This podcast is part of the Chaos Group Labs. In this podcast, we talk to our friends, find out what they are doing, talk about what we are doing, and generally look at all things that interest us including CGI, VFX, Design, Rendering, Raytracing, an d any other CG Nerdy stuff.