Mohnish Pabrai Talk at TiE SoCal (Irvine, CA) on Marketing & Branding - Feb 24, 2014
Sales/Marketing Reading Materials Referenced in Mohnish’s Presentation 1. Marketing High Technology by William Davidow 2. Power vs. Force by David Hawkins 3. Strategic Selling by Miller/Heiman 4. Conceptual Selling by Miller/Heiman 5. Successful Large Account Management by Miller/Heiman 6. The Origin and Evolution of New Businesses by Amar Bhide 7. Inc. Magazine Subscription 9. In Search of Excellence by Tom Peters 8. Ogilvy on Advertising by David Ogilvy