Bitcoin rewards and NFTs are helping its ecosystem (w/ Alex Adelman)

For this week’s episode, Jacquelyn interviewed Alex Adelman, the co-founder and CEO of Lolli. Founded in 2018, Lolli is a bitcoin rewards app that lets people earn bitcoin or cash back when they shop online or in-person at over 10,000 stores like McDonalds, Starbucks, Dunkin, CVS, Costco and so on. Adelman previously was on the team that built a commerce gateway Cosmic that was acquired by PopSugar in 2015 then Ebates and Rakuten in 2017. Lolli has grown significantly over the past few years from partnering with less than 1,000 stores to over 10,000 stores, to date. Adelman dived into the rewards system in the crypto ecosystem and how it has evolved over the years – and what the future holds for Lolli.

Om Podcasten

There are constantly new tokens, DeFi projects, NFTs collections and DAOs being launched – but how can you make sense of everything going on in the crypto space? From the hype to the scams, TechCrunch senior crypto reporter Jacquelyn Melinek explores the impact of crypto on finance, art, web3, and society as a whole. Whether you’re a fan or a skeptic, every Thursday, Jacquelyn chats with a crypto expert, learning alongside you to break down the nuance behind the wild world of crypto. Chain Reaction is produced by Maggie Stamets with editing by Kell Keller. Subscribe to the Chain Reaction newsletter to dive deeper: https://techcrunch.com/newsletters