How can big beauty and fashion brands get into web3? (w/ L’Oreal web3 team)

For this week’s episode, Jacquelyn interviewed Patrick Kaminski, the director of digital innovation for web3 and metaverse at L’Oreal, and Manon Cardiel, head of strategic planning and partnerships within web3 and metaverse at L’Oreal. Patrick is the leader behind NYX Professional Makeup’s GORJS DAO, which launched in mid-January with hopes of combining the NFT world and the beauty industry in the metaverse. While Manon worked on the GORJS project, she also helped launch NFT collections for companies like Mugler and Yves Saint Laurent. L’Oreal is best known for its beauty products, but the over 100 year old company is also home to a plethora of brands that many of us use and own like Maybelline, YSL, Armani, Kiehls, Valentino, Prada, CeraVe and more.

Om Podcasten

There are constantly new tokens, DeFi projects, NFTs collections and DAOs being launched – but how can you make sense of everything going on in the crypto space? From the hype to the scams, TechCrunch senior crypto reporter Jacquelyn Melinek explores the impact of crypto on finance, art, web3, and society as a whole. Whether you’re a fan or a skeptic, every Thursday, Jacquelyn chats with a crypto expert, learning alongside you to break down the nuance behind the wild world of crypto. Chain Reaction is produced by Maggie Stamets with editing by Kell Keller. Subscribe to the Chain Reaction newsletter to dive deeper: https://techcrunch.com/newsletters