Challenger Chats Episode #5 with Noam Bar, Co-Founder of Ottolenghi

A conversation with Noam Bar, co-founder of Ottolenghi, one of the UK’s most well-known food brands. A brand inspired and influenced by the shared Israeli and Palestinian roots of its co-founders, Noam Bar, Yotam Ottolenghi and Sami Tamimi. We talk through Noam’s 20 year journey with Ottolenghi, from its origins as a cosy neighbourhood deli in Notting Hill and its evolution into a global lifestyle brand and pioneer of plant based cooking whilst navigating the perils and opportunities of brand extension.

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Welcome to Challenger Chats. A series of no holds barred conversations with business leaders and the Founders of some of the UK's hottest consumer facing brands, where we’ll pop the hood and look under the bonnet to see what makes them tick. We’ll get them to open up and speak from the heart, telling us about the road blocks they’ve encountered, what causes them to lose sleep at night and what they love, and hate, about today’s consumer. Challenger Chats is powered by Tamweel, an M&A and Private Equity deal doing business that specialises in advising the UK’s best and brightest Challenger Brands.