Adam Posner - Does loyalty exist? Crafting world-class loyalty programs which provide commercial benefit - S3 Ep30
"You're wrong - Byron Sharp says loyalty doesn't exist." said a person on Twitter recently. This statement then started a string of comments as people started to argue who was right. I found this entire argument strange, because obviously that person has not read the book from the author he was referring to. One of my first jobs was to research all the loyalty programs in the country and figure out how they worked, what their incentive programs offered, the value of points in fiat currency equivalent and lots more. And I discovered a global points-hacking community obsessed with documenting and exploiting some of these systems. It was fascinating. But those are points systems. Not loyalty programs. So if you want to learn about loyalty programs, membership programs, points programs, this is the episode for you. Adam is an independent consultant who has been architecting these programs for businesses large and small for the best part of a decade. And each year he puts out a state of the market report which covers the entire industry in Australia. So I ask all the hard questions about loyalty, and you get the answers. And we start with, "Does loyalty even exist?" Want to know what he says?