Andrew Roper - Rockstar royalty, entrepreneurship and the secrets of the wine world - S1 Ep15
You will never find real entrepreneurs doing laps of the motivational speaking circuits and flogging a bunch of online courses to the masses on social media. They are very busy people, with high demands for their time. Which is why you're in for a treat with this episode where we uncover someone who keeps a low profile within the wine and business world. Supplier of wine and trusted beverage consultant to many of the elite rock-stars, actors and celebrities around the world. The likes of Richard Branson, Billy Joel, Benji Madden, Cameron Diaz, Paul Stanley and many more. Andrew Roper is living a very interesting life and a very interesting character. Former business manager for infamous Melbourne gangster, Chopper Read, professional wine reviewer and a very astute businessman. His story is a fascinating one, which is why were needed to unwrap the layers of mystery and find out just how he did it. If you're not into wine, it doesn't matter. We don't use jargon and talk about wine making techniques. We talk about wine in context of business, with loads of personal stories and anecdotes to boot. There are important lessons here regarding the power of the brand, stories, distribution, positioning, partnerships and referral networks. If you read between the lines, you'll discover multiple gems of wisdom throughout this episode. Anyone who's into the world of business, marketing, growth, and wine should easily glean some very important takeaways. I really don't need to sell this episode. Start listening and I'd be surprised if you don't find it fascinating. For all references mentions and trailers go here https://jameshammon.com.au/blogs/the-champagne-strategy-podcast-episode-15-andrew-roper/